The three starting points
- Start blank — An empty survey and the question picker. Best when you know what you want to ask and would rather not edit someone else's wording.
- Use a template — A complete, ready-to-field survey — NPS, CSAT, employee engagement, concept test, and many more. Everything stays editable; a template is a starting point, not a cage.
- AI Author — Describe what you are trying to learn in a sentence or two and get a full draft back, with question types already chosen to suit each question. Review and edit before anything is saved.
Surveys started blank or with AI Author get a short demographics block — age range, gender identity, and ZIP or postal code — placed just before the completion screen. It takes about thirty seconds to answer and it is what lets you slice every other answer by who said it.
A chip at the top of the editor says “Demographics auto-included”. One click removes the block. Templates are never modified this way — each one declares its own default.
Bringing in a survey you already have
If the survey exists in a Word document, a Google Doc, a PDF, an export from another tool, or even just a numbered list in an email, you do not need to retype it.
- 1Open AI Author from the editor
- 2Switch to the “Parse existing” tab
- 3Paste the survey as plain text
Questions, types, options, and scales are detected automatically.
- 4Review before saving
You get the parsed result as an editable draft. Nothing publishes without your sign-off.
What happens when you publish
A survey stays private until you publish it. Publishing mints the public link and starts accepting responses.
Published surveys keep whatever they were published with. Editing a template later never reaches back and changes a survey you already created from it, and it never affects responses already collected.