Why three questions appear automatically
Surveys started blank or with AI Author get a short block — age range, gender identity, and ZIP or postal code — placed after your substantive questions and before the completion screen. It takes about thirty seconds.
You cannot go back and ask after a survey closes, and without them every result is a single number with no way to slice it. That is why the default is to include rather than to ask.
The editor shows a chip reading “Demographics auto-included”. One click removes the block entirely.
The tiers
Set from the tier selector in the editor. Only Lite is ever added for you — the platform never promotes you to a longer block on its own.
| Tier | Asks |
|---|---|
| None | No demographic questions. |
| Lite | Age range, gender identity, ZIP or postal code. |
| Standard | Lite plus country, state or region, education, household income. |
| Full | Standard plus race, Hispanic origin, marital status, children in household, employment status, housing status. |
Add-ons
- DEI — Inclusive demographics for diversity and inclusion work, including sexual orientation and disability status. Shared questions are not asked twice if you also run Full.
- Firmographics — Company size, industry, role and seniority, for B2B research.
How the questions are worded, and why
- Race and Hispanic origin are asked separately — Rolling Hispanic or Latino into a race list produces data you cannot compare with the census or with any published research. Two questions is the standard.
- Gender is Man / Woman / Non-binary / Prefer to self-describe — Not Male / Female. This captures gender identity and is trans-inclusive, and the self-describe option takes free text.
- Every single-select ends with “Prefer not to say” — Forcing an answer to a personal question produces a wrong answer rather than an honest blank.
Internal surveys usually already collect location, tenure and department. Adding age, gender and postcode on top makes individuals identifiable by combination in a company of any modest size — which undermines the anonymity the survey depends on.
HR templates already default to no demographics for this reason. A blank-started employee survey does not, so remove the block yourself.