The basics
- Minimum study — 10 completes is the practical floor. A 10-complete, two-minute study is around $30.
- No subscription — Buy as many or as few completes as you want, whenever you want.
- Coverage — A US consumer panel, with particular depth in women 25–40, Gen Z, and active shoppers of CPG categories.
Targeting
You can target by age, gender, region, income, household, parent status, occupation, shopping behaviour, category usage and brand affinity, and add a custom screener question of your own.
For genuinely hard-to-reach audiences — specific clinicians, homeowners with solar — that is custom recruitment, which is an Enterprise conversation rather than a self-serve one.
On most panels respondents receive 10–15% of what the buyer pays, which reliably attracts professional survey-takers, farms and bots. Paying 50% makes answering carefully worth someone's time.
Every panel-access dollar is itemised at checkout so you can see where it goes.
You are paying per complete and per minute. Cutting a grid from ten statements to six, or dropping a redundant open-text question, lowers cost and raises data quality at the same time.